For this project, I designed a UX-driven email drip campaign for Lake Pajamas, focusing on how thoughtful user experience can strengthen marketing efforts. The campaign includes three strategically selected email types designed to guide users through a clear funnel, address user pain points, and encourage engagement or conversion. Each email was created with intentional layout, hierarchy, and mobile or desktop optimization, and includes animated elements developed in Figma or GIF format.

To extend the campaign across platforms, I also designed a vertical Instagram Reels advertisement using Adobe After Effects. The 10–20 second motion piece promotes the same brand using consistent visual identity, dynamic animation, and clear messaging, with a strong hook in the first few seconds to capture attention and drive interest.